Pharma CEO Breakfast, March 19. 2024

This Pharma CEO Breakfast event was held on March 19. 2024  with the general theme “Where is the Money for Hungary’s Pharma Industry?” in the wonderful setting of the Anantara New York Palace Hotel and with the professional support of Phoenix Group and Benu Pharmacies.
 
Our keynote speaker was the health economist and consultant Dr. József Bodrogi, who spoke about “GDP, Healthcare, Financing and Such Ugly Issues.” That was followed by a roundtable discussion that discussed topics such as the funding for hospitals, the future of hospital pharmacies, whether this is a good business environment for generic pharma manufacturers, the strategic medicines list, and how stakeholders can work together to improve the environment.
 
Our expert panelists were Dr. Judit Bidló (Deputy State Secretary for the Professional Management of Health at the Ministry of the Interior), Selen Zeydanli Bisson (Central Europe cluster head and managing director for Merk Group), Wolfgang Wallisch (CEO of Phoenix Group in Hungary), and Karolina Demus (country head for Sandoz Hungary). Robin Marshall MBE, editor-in-chief of the Budapest Business Journal, moderated the discussion.