Pharma CEO Breakfast, October 8. 2024

Roundtable Panelists Engage with Pharmaceutical Challenges

About 50 guests attended the third Pharma CEO Breakfast, organized by the Budapest Business Journal and its professional partners Pheonix Pharma and Benu at the Anantara New York Palace Hotel Budapest on October 8. 2024.

The morning began with an informative keynote presentation by Sylvain Hanssen, group director for digital commerce at Phoenix Pharmahandel GmbH & Co KG, headquartered in Mannheim, Germany. 

The keynote was followed by a roundtable discussion featuring Dr. Judit Bidló, Deputy State Secretary for the Professional Management of Health at the Ministry of the Interior; Christoph W. Sensen, director general and CEO of HCEMM Nonprofit Kft. in Szeged, which runs the Hungarian Center of Excellence for Molecular Medicine; Dr. Katalin Szalóki, CEO of the Association of Innovative Pharmaceutical Manufacturers of Hungary; and Wolfgang Wallisch, the CEO of Phoenix Group in Hungary and the man who launched the franchise-based Benu pharmacy chain in Hungary.  Robin Marshall MBE, editor-in-chief of the Budapest Business Journal, moderated the discussion.

Networking opportunities bookended the keynote and roundtable as the Pharma CEO Breakfast lived up to its mission of bringing together critical stakeholders from the Hungarian pharmaceutical industry to discuss challenges and explore opportunities for growth and innovation. The breakfast aims to facilitate comprehensive discussions on the latest issues, promote collaboration and knowledge-sharing between industry leaders and government representatives, and foster stronger relationships within the Hungarian healthcare ecosystem. 

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